Digital Marketing and Video Production Bangkok Thailand TV Commercials vs Web Commercials

With the digital age in full swing, web commercials are taking over TV commercials as the preferred way to market towards potential customers. In deciding whether you want to work with Digital Distinct for a web commercial or a TV commercial, there are a few factors you will want to consider. Knowing what some of these factors are can help you decide whether TV or web is the way you want to market your brand.

Cost is usually a factor when it comes to TV commercials versus web commercials. It is generally far more expensive to get TV commercials on the air, especially since advertisers are typically charging far more for TV ad time than they previously have. Shooting TV commercials is also generally far more expensive than shooting web commercials. That is why web commercials are becoming more popular, as they are usually less expensive to shoot, and also less time-consuming. Granted, if you have a large scale production in mind, it could end up being as expensive and time consuming as a TV commercial. But if you are thinking small scale production, a web commercial will likely save you a considerable amount of time and money.

Another factor to consider is reaching your audience. With TV, it can be a bit tricky to reach your intended audience. Commercials on TV tend to reach a more general audience. There's also the factor that a lot of people simply skip over TV commercials, lowering the chances of your commercial being seen. Meanwhile, web commercials allow you to reach for a far more specific type of audience than TV commercials. For example, the web makes it easier to market specifically to potential customers in Thailand if you are marketing to them. Through social media and other types of websites, it is far easier to advertise specifically on sites that cater to the type of audience you are targeting. And online audiences aren't as likely to skip over ads as TV audiences, though there are still things to be concerned with, such as ad blocking software. Still, it is far more likely that your commercial will be seen by its intended audience online than it will be if it is on TV.

Quality is also a factor to consider. HDTV's tend to be very large, and the image quality on them is usually very clean and crisp. Commercials displayed on HDTV's are usually very high quality, at least in terms of video quality. For web ads, on the other hand, quality can vary widely, which can be an issue. For example, the quality of a video on a smartphone, with its much smaller screen, is just not likely to match the quality of HDTV. Yes, it is entirely possible to film in HD and have good quality web commercials, but the bottom line is that the quality is likely to be better on an HDTV. You will have to decide for yourself how important that is.

If you are looking for digital marketing bangkok or video production in bangkok you  can visit at digitaldistinct.com